BRANDING, UX/UI DESIGN
Concentration de Parfums
Concentration de Parfums is a fragrance house, based in New York City where creativity and modernity meet to deliver masterpiece perfumes. They are uniquely committed to celebrating the various fragrance concentrations of Eau de Parfums.
Concentration de Parfums started off their fragrance line with the first home fragrance, named “Cielo”; whose design and name came from the Cielo Latino Gala, the largest fundraiser for the fight against AIDS in the Latino community. The candle was launched as a give away at the Cielo Latino Gala in the U.S., at Cipriani Wall Street in New York.
Branding
The logotype design seeks to convey sophistication, elegance, and modernity by employing a unique concept of "breaking" or "melting" letters, symbolizing the candle's transformation as it burns. This creative approach serves as a visual metaphor for the brand's high fragrance concentration, aligning with the emblem's role in communicating the perfume percentage. Together, they create a distinctive and powerful logo that distinguishes the brand in the luxury candle market, emphasizing its commitment to quality and luxury.
Packaging
The first candle line introduced focus on using black materials to indicate a premium candle product, a color that exudes timeless luxury.
A sleek black background for the packaging to establish that premium feel incorporating brand logos in white gloss finish for contrast. High-quality materials were choosen and finishes like matte or glossy coatings to enhance the tactile experience and reinforce the sense of sophistication. The packaging catches the eye but also communicates the prime quality of the candle product it contains.
Website
In the UX and UI process for designing the web page we created a minimalistic design, using a subdued color palette and generous white space to convey both simplicity and luxury. The homepage features an intuitive layout with prominent brand elements, while the product page offers a seamless shopping experience, prioritizing ease of navigation and showcasing the products with high-quality imagery and concise descriptions.
Home Page
Product Page
