Macy’s Inc. Visual Design
Holiday Storewide Campaign
In-Store
We've infused our store with vibrant digital-inspired stickers, bringing a creative touch to the shopping experience. These dynamic additions adorn our physical space, seamlessly blending online innovation with in-store charm. Our commitment to creating moments for customers is evident throughout the store, where they can engage and discover top gift ideas or current season sales. It's a captivating and cohesive experience that adds an extra layer of excitement to the shopping journey.
Holiday Trends
Within our design process, we work closely with cross-functional teams to grasp the intricacies of merchandising setups. This collaborative approach ensures that our designs prioritize the consumer, creating an effortless in-store shopping experience while staying attuned to the latest seasonal trends. It's all about being consumer-centric in our design philosophy.
Our design team, guided by user-centric principles, seamlessly integrated digital stickers into Macy's in-store department, crafting a consistent and enchanting holiday experience. By maintaining a cohesive narrative from online to in-store, we not only engaged shoppers but also enhanced the one-stop shopping experience. These captivating displays not only create memorable moments but also contribute to boosting sales, making Macy's the go-to destination for a delightful and seamless holiday shopping journey.
Trina Turk - RTW Apparel
In the Collaboration between Trina Turk's Apparel and Macy's, we had the privilege of crafting captivating in-store visuals that truly elevated the retail experience. Our design team poured creativity and precision into every aspect, from the fixtures to the merchandising, resulting in a grand presentation that left both shoppers and the designer herself enthralled. The visual assets created not only lent an air of sophistication to the displays but also boosted sales. Artistry and retail seamlessly intertwine to create an exciting shopping journey.
