Heimy Beauty

UX/UI DESIGN

Providing the utmost personalized intimate beauty experience. View service details, shop details, book appointments, and get rewarded.

Overview

Creating a new experience and interface for Heimy Beauty service salon from end to end. The salon’s business plan is to add a tool to facilitate clients experience and connectivity.

We were tasked with re-branding and creating a mobile app with features to help the client to — easily view service details, shop details, book appointments, provide a reward loyalty program along with providing a personalized intimate beauty experience.

My Role: UX/UI Designer, Branding, Prototype

Tools: Figma, Illustrator, Photoshop, Zoom, Google Doc, Google Forms

Process

Research

User Survey
User Interviews
Competitive Analysis
Personas

Information Architecture

Sketching
Sitemaps

Interaction Design

User Flows
Wire-frames
Prototyping

UI Design

Moodboards
Logo
Brand Style

Iteration + Implementation

High Fidelity Prototype
Usability Testing

Problem

Heimy Beauty wants to improve the business service and revenue, by adding a booking appointment and informative tool to retain, engage and obtain new clientele. Providing a unique personalized experience to celebrate beauty enthusiasts.

Solution

To re-brand and create an intuitive mobile app experience allowing users to view service details, shop details, book appointments and learn about the industry. Ultimately users to feel empowered and excited for their visit. Start a relationship of trust.

Goal

How might we re-brand and create a personalized experience that allows users to obtain service details, book appointment, get rewards, and engage without feelings of overwhelm or purchasing confusion?

User Surveys & Interviews

Participants: 18
Ages: 20-60
Beauty enthusiasts that have experience booking an online beauty service appointment.

Needs

To not feel so overwhelmed by choices
To easily book appointments online with ability to search service details and learn about new beauty services in the industry
Easy intuitive navigating tool
To be able to get multiple services in one place
Great costumer experience

Wants

To try beauty services that are trending
To not waste time feeling confused online
To be able to filter easily and efficiently through overwhelming listings
Affordable service options, reward program, coupons

Desires

Receive recommendations and advice.
To feel empowered to come in-store, instead of feeling defeated that they don’t know enough to purchase online.
To not feel pressured to buy certain services or be tricked in additional services
Quick asses to contact information (hours, location, phone number)
To know the shop is part of their community and cares about their users.

Competitive Analysis

Analyzed and compared current salon scheduling software's, to understand strategies and goals in market. Identified opportunities of improvement to create an upgraded experience with Heimy Beauty.