UX/UI DESIGN
Buzz
The mobile application that helps you move around your city. Use the app for the ultimate traveling bus commuting experience.
Overview
Due to expansion numerous bus routes have been recently added to the local city transit system and many of those routes share the same bus stop. Although improvement was created for thousands of commuters, the city has not been able to efficiently share the information with riders. As a result, riders complain aroused having difficulties to receive accuracy on expected bus schedules and bus stops.
Buzz app aims to provide accurate information, consider riders needs and problems to enhance the overall commuting experience.
My Role: UX/UI Designer, Branding, Prototype
Tools: Figma, Illustrator, Photoshop, Zoom, Google Doc, Google Forms
Solution
Live notification of upcoming bus and schedules
Allow riders to quickly check all bus lines and bus stops
Complete information on routes
Receive alerts and notifications when the bus is near
Ticket purchase on the app
Goal
Improve the city transportation along with the commuting experience.
Develop a reliable tool for riders with features that help the user receive accurate information about their bus stop, bus line, routes and schedules.
Provide alerts and reminders, along with easy access to purchase tickets in efforts to maximize the user experience.
Problem
Rides have difficulty knowing which is the next bus
Don’t have the ability to know accurate bus schedules
A need of an initiative user-friendly tool to navigate
Ability to learn about the new bus routes
Not able to easily purchase bus tickets on the go
Research - User Survey & Interviews
To better understand the users an online survey was created. We captured insights from users that use a mobile app as a habitual travel guide form, to users that have never used an app before.
The following where the results that standout the most:
85% Relay on the bus transportation
95% Need and effective reliable transit app for commuting
86% Check real traffic time before traveling
Competitive Analysis
Analyzed and compared current transit applications to better understand strategies and goals in market. Identified opportunities of improvement to create an upgraded experience though the Buzz application design.
User Persona
Data was collected from surveying a group of users along interviews, to create a user persona who represented an ideal user of the application.
User Flow
Site Map
Low Fidelity Wireframe
Brand Development
Logo
Buzz logo has a primary logotype and a secondary logo-mark.
The bold and simple design approach allows users to easily recognize and identify the brand.
Apple iOS
Logotype
Typeface & Color Palette
Selected a typeface that is easily readable.
High fidelity Prototype
Customize your journey from any location to desire destination.
Save favorite routes for quick access.
Select the best suitable route for your needs.
Intuitive App
Minimalist and intuitive design to simplify the process of everyday navigation use. In fewer steps the rider can access all information that is being searched.
Instant ticket
Purchase your tickets instantly on the app to save time.
In seconds easily choose your payment method, to activate your ticket.
Live updates
Receive reliable live updates anywhere and anytime about your bus line, routes, schedules, alerts and services.
Set your reminder alerts to never miss a stop or a ride and maximize your time.
